BioWare is in the process of realigning its Mass Effect franchise to appeal to a larger audience, according to EA boss John Riccitiello. Speaking during an investor Q&A today, Riccitiello explained that Mass Effect 3 will boast greater mass appeal than its two predecessors. "One of the things that Ray Muzyuka and the team up in Edmonton have done is essentially step-by-step adjust the gameplay mechanics and some of the features that you'll see at E3 to put this in a genre equivalent to shooter-meets-RPG," he said, "and essentially address a much larger market opportunity than Mass Effect 1 and Mass Effect 2 began to approach. "We're huge believers in the IP and are purposefully shifting it to address a larger market opportunity." From Eurogamer ------------- I really hope this is only a meeting for raising money and nothing else, but...they didn't already "adjusted ME2 for a larger market"? What possibly they will cut down? Instead of levelling, you have auto-levelling? Or they will bring back the customization elements of the first game with actually A STORY, instead of baby-sitting some people who needs therapy and nothing more?