I got it. luck 8. I thought it was funny as all heck.
*** Spoiler ***
It's a reference to Everquest & Diablo, all the stuff they are shouting is the kind of stuff you hear in everquest when in an "auction zone" and the devilthorn armor is from diablo I belive, too bad you can't use it 100 ac and 10 str drool...
It was also funny as hell to kill the lot of them, they started shouting PK! (player killer for those of you not familiar with the genere) I just couldn't resist the armor when they wanted $25000 for it...