this problem is more than you realize...
viacom wants to sell channel access packages to the cable provides with guarenteed revenues not only for the access to all the channels ( which you may or may not want ) rather than the channels you want as an individual.
they do need to realize that directTV is out there and offering cheap tv with more options than cable, and that their options are all out-dated for whats comming and even happening now.
people are already stopping watching programs on tv, and downloading them or watching them on the web pages rather than on their tv. why? its more convienent to be able to watch them when you want rather than when the network says it should be on.
i currently get about 100-120 channels with my digital cable package. how many of those channels do i use? less than 30. how many of those do i spend in a month watching more than 5 of? about 10-15. this means that 90% of the channels i pay for, i dont even use.
for tv, they are going to have to move away from the whole "channel package" deal, and move twords the customer picking the channels they want.
this whole problem was time warner wanting to hold onto the old way rather than trying to figure out a new way to hold onto what they have, and methods/means of moving onto what it will end up being.