I'd say that judging the product, and the product only, seems like the reasonable thing to do. But then again, it's a bit hard, and I'm the first to be guilty of not doing it. As much as I think I'm neutral towards Bethesda/Obsidian (I pre ordered Fallout 4, and even after the desillusion, I pre-ordered Dishonored 2, so hard to accuse me of bias), I know that I'll buy everything that comes out of CD red Project or Frictional Games without taking much attention to the critics, so... but we gotta try, at least, to focus on the product and the product only. Bethesda has proven that it can easily produce excellent written titles. Just like any company. Doesn't really matters on who makes it, it depends on why they make it, how long they'll make it, with who, for who etc.