Shacknews reports that Bethesda has sent out emails to gaming sites calling for the removal of any and all Fallout 3 trailers:<blockquote>Censorship and Bethesda's Fallout 3 (PC, 360, PS3) are good friends, and the two just got a little closer: Bethesda has asked gaming websites including Shacknews to pull all trailers for the open-world RPG.
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The full e-mail from Hines follows:
"In connection with ESRB's advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice.
Thank you for your attention to this matter.
Pete"</blockquote>PC World comments:<blockquote>Censorship? Maybe, but maybe not. After all, the MPAA puts rating cards in front of movie previews (though off the top of my head, I don't recall if they're consistently in front of every online trailer). Of course there's also no such thing as an R- or NC17-rated movie trailer, but then not every Fallout 3 trailer is saturated with gore, either.
Still, Bethesda said "all." No exceptions. Which also poses something of a logistical enforcement problem. This is a popular, high-in-demand game. Several of those trailers are practically embedded.
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Why did Bethesda wait until the midnight hour to pull the ads? Either they didn't see the ads as non-compliant until someone at the ESRB made a zero-hour fuss, or they've been quietly battling/debating/negotiating with the ESRB behind the scenes, and this is the public sound of Bethesda capitulating.</blockquote>Thanks to the Ausir.
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The full e-mail from Hines follows:
"In connection with ESRB's advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice.
Thank you for your attention to this matter.
Pete"</blockquote>PC World comments:<blockquote>Censorship? Maybe, but maybe not. After all, the MPAA puts rating cards in front of movie previews (though off the top of my head, I don't recall if they're consistently in front of every online trailer). Of course there's also no such thing as an R- or NC17-rated movie trailer, but then not every Fallout 3 trailer is saturated with gore, either.
Still, Bethesda said "all." No exceptions. Which also poses something of a logistical enforcement problem. This is a popular, high-in-demand game. Several of those trailers are practically embedded.
[..]
Why did Bethesda wait until the midnight hour to pull the ads? Either they didn't see the ads as non-compliant until someone at the ESRB made a zero-hour fuss, or they've been quietly battling/debating/negotiating with the ESRB behind the scenes, and this is the public sound of Bethesda capitulating.</blockquote>Thanks to the Ausir.