If nothing else, it has proven to be one of the most successful elaborate marketing ploys in gaming - I mean, sure, Bethesda wants to pedal the 'we wanted to do a mobile game' thing to us, but the whole game is riding on the main event for later this year. And it makes sense; an addictive little mobile game has a lot more staying power than a standard marketing campaign (this far away from release anyway) . I just can't help but think how those figures could have been doubled (at the very least) if they had just simultaneously released the Android version... But still, hats off to them, really impressive stuff.