I'm not even that knowledge about this kind of stuff, but I'll tell you, it was definitely marketed at 18-25, since they're a huge market, and typically have plenty of disposable income. Yes, it's certainly also directed at people below that age (since what twelve year old doesn't love ultraviolence and explosions?), but you typically don't market it at the people who don't have jobs and would be unable to purchase it without their parents consent. It might be more accurate to say it was targeted at 16-25, but 18-25 is a very, very important demographic.