Google
Privacy Matters, c/o
Google Inc, 1600
Amphitheatre Parkway,
Mountain
View CA 94043 (USA).
Policy not updated since
2005.
Rejected access to data
by U.S. Justice
Department for
research
purposes. Member of
Safe Harbor.
Describes data
collected. IP addresses
are not considered
personal
information.
They do not believe
that they collect
sensitive information.
Do sometimes track
links clicked upon.
Shares information with
consent, or to
companies
(subsidiaries,
affiliated companies,
trusted businesses or
persons).
Unclear but has stated
18-24 months as
eventual outcome.
Log history is retained
after this period.
Vague, incomplete and
possibly deceptive
privacy policy.
Document fails to
explain detailed data
processing elements or
information flows.
Generally poor track
record of responding to
customer complaints.
Ambivalent
attitude to privacy
challenges (for
example, complaints to
EU privacy
regulators over Gmail).
Privacy mandate is not
embedded throughout
the company.
Techniques and
technologies frequently
rolled out without
adequate public
consultation
(e.g. Street level view).
Customers have a right
to amend personal
details held by Google
but does not
allow search history to
be removed. Most
services do not permit
user access
to specific or
aggregated disclosure
or tracking data.
Opt-out possible for
some services.
Some services may not
work well without
cookies. May access
essential resources
without account but
when account is created
it is sticky.
Will utilise Doubleclick's
"Dynamic Advertising
Reporting & Targeting"
(DART)
advanced profiling
system.
Hostile to Privacy
Track history of ignoring
privacy concerns. Every
corporate announcement
involves some new
practice involving
surveillance. Privacy
officer tries to reach out
but no indication that
this has any effect on
product and service
design or delivery.