Fallout 3 metro ads

UncannyGarlic said:
I like the vault-boy ads but it really is absurd how much money Beth puts into marketing and we aren't even to having TV commericals yet. I'm sure this was quite expensive but I'm also sure that it is working quite well as viral marketing.
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This isn't viral marketing, it's traditional marketing. I haven't seen Bethesda use a lot of viral marketing, though you could technically stamp the Prepare for the Future site as a viral site.

Bethesda is fairly conservative in PR approach, compared to some other game companies (like 2K and BioShock, or CD Projekt and the Witcher)
 
Brother None said:
This isn't viral marketing, it's traditional marketing. I haven't seen Bethesda use a lot of viral marketing, though you could technically stamp the Prepare for the Future site as a viral site.
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The reason that I say that this is viral marketing is that they were prepared to send photos to gaming blogs which request them and I really think that this will appear on many of them. It seems like a standard marketing campaign ment to turn into viral marketing online, starting on blogs and spreading to message boards. You're right that it's probably not the most effective viral marketing campaign thoug.

Brother None said:
Bethesda is fairly conservative in PR approach, compared to some other game companies (like 2K and BioShock, or CD Projekt and the Witcher)
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To be honest, I generally try to avoid marketing garbage so I really can't say but it doesn't surprise me.
 
i'm just gonna say it.

THIS GAME HAS NO SOUL

i know it adds nothing to the conversation. but all the "what do you mean this is off" or "how is this different than the first" can be explained away by this simple phrase. this game has no soul.

i agree with mrRaddy. the vault boy has lost his soul to the corporate machine, and you can see it in his eyes.
 
These images don't show anything at all unless you actually already know what they are. Near worthless advertising.

As is they are worthless depending how much press they receive, but then who is going to read the press coverage on it? People who are already buying the game?
 
Do you think advertising somehow effects critics? And/or people voting for game of the year?

Maybe they are not advertising the game but the propagandist prestige of the game.
 
Phancypants said:
How companies (in my experience) handle their money is a side point to the main issue with comments. People seem to believe that if more money had been thrown at the dev, that things they dislike wouldn't be there, and that's not how it works. There are almost no complaints on this board that I've heard that would have been 'solved' by throwing more money at it.
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Bethesda consistantly releases buggy games and started putting new content in DLC instead of the vanilla game. Now the latter is going to happen regardless but there could still be more content in the game if they had more devs and less marketing personel on staff while the former could be addressed if they spent the money on QA (which they badly need to).
 
FeelTheRads said:
mandrake776 said:
OK that's three people now, saying it looks different, and I can't figure out how. Please, could someone show me?
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My reply was vatted. Please refer to it.
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Please do not refer to vatted posts, they are removed for a reason. I vatted it noting you should try again without the flames, which were unnecessary and uncalled for. You either do that or you shut up.

Goes for Phancypants and Jebus too. I'm not going to keep on splitting posts, I will start giving people strikes if you can't talk to each other without flames.

mandrake said:
OK that's three people now, saying it looks different, and I can't figure out how. Please, could someone show me?
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I'm not an artist so I find it hard to go into detail, but maybe someone can dig up one of our local artist's analysis.

On first glance, I'd say the Bethesda Vault Boy his thicker, straighter lines which means he looks stiffer in posing. The body is also noticeably shorter in anatomy, giving a very stubby effect to the legs and hands. Simply compare it to something like this.
 
i think this ad campaign is actually pretty tasteful compared to what else they've put out lately.

it's true that the Vault Boy isn't exactly the same and so on, but overall what they've done here is rather good actually.
 
Personally, I think they should have stuck with stuff like that Washington Monument piece.

The rest are out of place, especially the Vault Boy pieces.
 
there is certainly a difference in art style. i'm no artist, but i can tell you bethesda's "vault boy" is more cartoonish than the original. of course, that's a matter of taste and a matter of perception.

the original vault boy had this strange, insuperable optimism that never really lost its charm. it never became excessive, and at the same time never became inappropriate. every time i see beth's vault boy, it always feels forced. as if the artist is either trying too hard to have the vault boy fit the environment, or perhaps there is a misunderstanding about the nature of the usage of the vault boy.

speculation, speculation.
 
Brother None said:
On first glance, I'd say the Bethesda Vault Boy his thicker, straighter lines which means he looks stiffer in posing. The body is also noticeably shorter in anatomy, giving a very stubby effect to the legs and hands. Simply compare it to something like this.
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The thicker lines may be true, but the only one I see looking stubby is the one on the chair and ottoman, and I think that's because it's an odd pose.
 
Really like these ads actually. Seeing them in the context of the metro station is really impressive. Out of Bethesda's 'traditional convergence package', this is among the most 'distinct' (not quite 'unique'), as well.

There are indeed some differences between old and new Vault Boy, but it's pretty nitpicky. No telling if Tim Cain's FO3 might not have made the same kind of small changes. Bethesda's tossed a lot of important things into the bin, but the VB still looks good as ever, for me.
 
mandrake776 said:
OK that's three people now, saying it looks different, and I can't figure out how. Please, could someone show me?
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The neck is stubbier, the head is larger in proportion to the body, instead of joints the lines generally curve now, when there are joints they are sharp points rather than being rounded, and the lines are generally all the same thickness. All in all, it's a more "modern" style but it also seems like they have two different artists, one for the perks and one for everything else so the art you see on the perks may end up being more consistent with previous installments than Vault Boy everywhere else.
 
It looks like Vault Boy to me. I have no choice but to approve the artwork and move to the next topic: marketing.

Too much money on marketing? For a North American game? Here's something more important for everyone to worry about: everything else.
 
Bodybag said:
It looks like Vault Boy to me. I have no choice but to approve the artwork and move to the next topic: marketing.
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No one said it didn't, we were just commenting on it looking different.

Bodybag said:
Too much money on marketing? For a North American game? Here's something more important for everyone to worry about: everything else.
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Total Budget = Marketing Budget + Development Budget
T=M+D
Therefore if T is constant, an increase in M means a proportional degrease in D.

Granted, the main reason that this matters is that the most recent game by Bethesda with a large marketing budget suffered from poor design, bugs, and gameplay issues. Now if Bethesda produces a quality product without the large shortcomings of their previous title then this is a moot point but I think it's fair to say that gamers would prefer games to be more polished and have that additional content that the dev team ran out of time on implementing rather than a nice marketing campaign (though it's something of a false dichotomy).
 
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