Starseeker
Vault Senior Citizen

http://www.spiegel.de/international/zeitgeist/0,1518,686305,00.html
So, what's in a name, really?
Would you buy a F##king Hell beer or clothes?
The EU's trademarks authority has permitted a German firm to brew beer and produce clothing under the name "Fucking Hell". It may be an expletive in English, but in German it could refer to a light ale -- Hell -- from the Austrian town of Fucking. Whether it will be brewed there is another question.
The European Union trademarks authority has permitted a German firm to register the brand name "Fucking Hell" for a new beer, much to the irritation of the Austrian village of Fucking.
In English, the term "Fucking Hell" is just an expletive used to express irritation or surprise. In German, it could refer to a light ale from Fucking in Upper Austria, because "Hell" is a term for light ale in southern Germany and Austria.
So, what's in a name, really?
Would you buy a F##king Hell beer or clothes?