Starseeker
Vault Senior Citizen
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Well, I think it's about acceptance into the mainstream media.
I have the nagging suspicion that gaming companies are going through a identity crisis for a while, and after seeing all the video game commercial on TV, I think I can confirm it.
There has always been this idea that games are for kids, and as "adults", we would eventually grow out of it. Gaming companies are similar in a strange way. Couple young guys good with computers have this great idea, pour in their blood, sweat and tear to make a product, and boom, it's a hit. The money rolled, and they get bigger. As the company gets bigger, the funders are encouraged to "grow up", and deal with the "adult" side of the business, sales, marketing, etc. And if they want to stay in control, they usually do.
But in NA, gaming has never really been accepted into the mainstream media. You will be hard pressed to find a game TV show that isn't catered to the 12 and under. Most gaming movies tank. I don't think I have ever seen a serious A listed actor/director been involved in a gaming franchise.
I mean, if painting was a father, music was a mother, books and photographs are the uncle and aunt, TV is the big brother, and movies the big sister, video games feel like the awkward little sister/brother that is trying to fit in but feels left out.
So gaming companies are trying to make decisions based on .., say, broad, cross-genre appeal, mass media coverage, and mainstream acceptance. I bet the PR department won't be happy if they had chose to leave the child killing in the game. The rational could go like this: 1. Success = respect, 2. a bad PR job could damage our chances of good media coverage, 3. our industry has already been haunted by incidents like Columbine.
I have the nagging suspicion that gaming companies are going through a identity crisis for a while, and after seeing all the video game commercial on TV, I think I can confirm it.
There has always been this idea that games are for kids, and as "adults", we would eventually grow out of it. Gaming companies are similar in a strange way. Couple young guys good with computers have this great idea, pour in their blood, sweat and tear to make a product, and boom, it's a hit. The money rolled, and they get bigger. As the company gets bigger, the funders are encouraged to "grow up", and deal with the "adult" side of the business, sales, marketing, etc. And if they want to stay in control, they usually do.
But in NA, gaming has never really been accepted into the mainstream media. You will be hard pressed to find a game TV show that isn't catered to the 12 and under. Most gaming movies tank. I don't think I have ever seen a serious A listed actor/director been involved in a gaming franchise.
I mean, if painting was a father, music was a mother, books and photographs are the uncle and aunt, TV is the big brother, and movies the big sister, video games feel like the awkward little sister/brother that is trying to fit in but feels left out.
So gaming companies are trying to make decisions based on .., say, broad, cross-genre appeal, mass media coverage, and mainstream acceptance. I bet the PR department won't be happy if they had chose to leave the child killing in the game. The rational could go like this: 1. Success = respect, 2. a bad PR job could damage our chances of good media coverage, 3. our industry has already been haunted by incidents like Columbine.