Not necessarily. The whole "sustainably" thing isn't as easy as some make it out to be. And yeah, people don't want to give up their bottom lines for that.Let's face it, fucking morons thought, "oh, no one would actually pollute and destroy the environment if they could make just as much money sustainably."
Dipshits.
Thankfully, we're finally waking up to the realization that no one actually gives a shit about doing the right thing and will do it because they can.