If you're into Podcasts, Pete Hines is interviewed in the latest OXM Podcast. On top of the regular horse armor still sells remark that always makes me wonder why when it's widely recognized as a mistake, it was never pulled. But people buy it, "inexplicably" in Hines' words.
Also, if you claim you don't care about graphics, you're lying.<blockquote>"When you boil a game down, somebody flips through a magazine, like OXM for example, and you may or may not get them to read page five of Mike [Channell]'s 16 page coverage of Skyrim - page five is awesome by the way, so don't skip it.
"But they will look at a screenshot and make a snap decision: 'that looks awesome', or 'I'm not interested'. So if you can make something look amazing just at first glance, it's so much easier to get them."
Hines revealed that Fallout 3 marketing used images of action sequences because these showed off the upgraded Gamebryo engine best.
"People were like 'they're not focussing on the RPG stuff, all their demos are all about action and not about quests'. Well, we tend to show what shows well," Hines explained.
"It's very difficult to convey to somebody in a period of time - here's a character that you didn't create, but somehow I'm going to get you to care about this quest and the context of it, right now."</blockquote>Thanks GameBanshee.
Also, if you claim you don't care about graphics, you're lying.<blockquote>"When you boil a game down, somebody flips through a magazine, like OXM for example, and you may or may not get them to read page five of Mike [Channell]'s 16 page coverage of Skyrim - page five is awesome by the way, so don't skip it.
"But they will look at a screenshot and make a snap decision: 'that looks awesome', or 'I'm not interested'. So if you can make something look amazing just at first glance, it's so much easier to get them."
Hines revealed that Fallout 3 marketing used images of action sequences because these showed off the upgraded Gamebryo engine best.
"People were like 'they're not focussing on the RPG stuff, all their demos are all about action and not about quests'. Well, we tend to show what shows well," Hines explained.
"It's very difficult to convey to somebody in a period of time - here's a character that you didn't create, but somehow I'm going to get you to care about this quest and the context of it, right now."</blockquote>Thanks GameBanshee.