First of all, I do not believe in altruism.
Now to dismantle your post and prove that you deserve your title and failed to give your post any reason to exist...
rikus said:
in reply to ashmo:
first, if your plan worked, i should've seen it.
Did I say it was a plan? No. Did I say it worked? No.
Would you have noticed if it worked? Possibly not.
I'm not talking about the mass market. If everyone was developing for the mass market, the only music people would produce would be the one you see [sic] on MTV. Now unless your innards are blocking your view, you'll know that is not the case.
second, it didn't because people see products through the conventional means of communication, either by radio or by the internet.
Let's think about this for a second: How do we learn of a game's existence?
TV Commercials? Maybe in the US, exclusively.
The only thing I've seen advertised on TV so far were N-Gage and Playstation 2. I think I've seen an X-Box commercial somewhere as well. These advertisements were mostly about the platforms rather than the game, I don't even remember any of the games advertised.
The only exception is Hitman, which had a scene from the intro followed by a short message as commercial.
TV Ads require a lot of money because screen time is expensive.
Radio Commercials? I doubt that. I've never heard a radio commercial for a game and advertising a game on radio seems rather inconsequent with the eye candy focus most games have these days, I somehow can't imagine a commercial describing a game in which "you like kinda kill monsters and save the world and stuff", which describes every (second) game you see at Wal-Mart.
Other than while driving only a limited amount of people listen to the radio anyway, especially not any mainstream gamers.
Poster Advertisements? I don't think so. Some games are advertised on billboards, but where I live that is only true for video stores. I have yet to see a game ad in the city or on the road.
Internet Advertisements? Sorry, I meant to say "banners and pop-ups".
Banners? Nah. Most games can't be advertised without Flash because otherwise nobody gives a shit and most people don't like Flash Ads, so if they got half a brain, they have them either blocked or ignore them.
Pop-Ups? Most modern browsers come with pop-up blockers and everybody else has learned to close them before they have even loaded. Inefficient? you bet.
Magazines, eZines and internet news sites? Bull's eye.
Printed and online magazines are where most gamers learn about new games. These are the only places where advertising games can be successful anyway.
Now how do magazines learn about new games? Company press releases for one, press kits for the other. Are there publishers involved? I think so. Are the publishers required? Not likely so.
Large companies don't need to submit their press releases to the magazines, they could just wait for them to visit the website and read them. Smaller companies would only need to send the news to the largest magazines and wait for them to release it.
Why does that not work for independant developers yet? There are no publically known indie game dev news sites, that's why. Why is that so? The news sites do not advertise good enough. Is that an issue the developers should address? No, it's the fault of the news sites, not the developers; not saying they shouldn't help, just saying its not their fault.
So the conclusion is: the only place you NEED to advertise are the large magazines (by sending them a press kit, if only an electronic one or an early beta on CD) and news sites (by sending press info) and maybe make an appearance at a game developer convention -- looking at the E3 this is a pointless move tho. The largest percentage of the target group cannot afford going there and trying to catch the attention of game mags with big breasted modells isn't really worth being called "advertising".
if you want to populize your product you'd still have to invest alot of money in advertising-and i think that's where the big cut of money is,
If you want to make a bad game popular you need a lot of make-up, make-up means in this case: eye candy, advertisements and hype. With the vast amount of mainstream games there is, it is insanely expensive to get people to play your game: either you create a game everybody likes or you create a game that lives off the hype. Both things are impossible and eventually fail, management knows that and that's why the modern way is to sell as many games as possible in as short a time as possible. Why do they need to sell that many games? Because their expenses are that high? Why are their expenses that high? Because the engine needs to be utterly complex, the graphics need to be utterly realistic and the advertising needs to be omnipresent. Why is that so? Because the content of the game wouldn't be able to sell without that.
If you got a game you can advertise without putting emphasis on the "isometric 3D photographic shadows and lighting effects OMGOMGWTFLOL!!!!111oneone", you don't need to hype it. Because the production costs are lower, you don't need much of a development budget.
Because you don't need to hype it, you don't need much of an advertising budget.
That means you don't have to sell as many copies to make up for the invested money.
why is that? because no one would know who bill clinton was unless he uses to huge amount of finance to introduce himself to his nation,
Actually I don't understand what you are trying to explain because you fail to understand that "The World != The United States of America".
As to who Clinton is. If you payed even half attention to the news throughout the last century, you know that Bill Clinton was the president of GOC and that he "did not have sex with" Monika Lewinski staining her blouse in the act of doing so.
that's exacly the same, it is known in industry that the product quality and its commercial application is just about 20% compared to 80% invest in publishing it.
Not really. It costs a lot to pay a huge dev team only to make a new engine, that's why the Unreal Warfare, Half-Life and Doom 3: Arena engines are being extended all the time instead of people actually creating new ones.
the grand p2p networking still isn't working, people will always download the popular songs they hear in radio or tv shows, or the stinking mtv, but no one will ever start downloading annonymous artists because the search for them would take too long in compared to what the marketing companies have already introduced.
Considering how people use search engines that is untrue.
I know a lot of people who sometimes just enter "porn" into a P2P programs if they want porn or "piano" if they want piano conciertos. Whether the majority of the results is pirated mainstream music is not the important thing, the important thing is that the results include independant works as well. Heck, the randomness of the results is resposible for how some people even learn about niche artists or stumble into niches.
I strongly request the mods not to censor the following due to their anti-P2P policy:
After learning the name of the band (In Extremo) that did a guest appearance in the computer game "Gothic", I wanted to find out whether I liked their other works or not and thus entered their name into a P2P program. I learned not only that I liked their music (which is why I went and bought all their CDs) but also found out about similar bands. The result is that I got an entire CD shelf full of CDs by these bands, all legally acquired.
If more independant artists got legally shared via P2P, they'd be better known and sell more CDs.
ashmo, your ideal is great, but cutting on graphics and cd package is maybe 30% of the product, so you'd still have to pay the 70% of advertisment>only big companies have big money.
Once again you base your numbers on mainstream games that need to live off their hype and eye candy.
you wrote:"As of a certain size the devs could have an in-house marketing and sales department. Then they could create better manuals and boxes and even advertise their games more efficiently.
Sadly the present market is all about eye candy and nobody cares about the actual games anymore. If there were a proper medium to advertise niche games to the niche markets, it'd be less of a problem."
i will take it even further , would people, would the market, turn to such niches, or will he turn to where to fancy graphics are, and the big production games lie?
The market does in fact consist of niches (note that in this case the definition of "niche" is rather .. vague). The problem is that people like shiny things and thus the majority of people will swallow anything as long as you tell them it's great.
In fact even German philosophers have the tradition of calling people's ideas pointless unless they can quote at least ten other, established, philosophers who had the same ideas (interesting thought, hm?). In this case the shiny package would be a label reaidng "Socrates, Aristoteles and Plato agree: "This rocks"".
I'm not stupid enough to think independant developers could reign the market, but I'm optimistic enough (and this is coming from a pessimist) to claim that independant developers could do a lot better if they (and their (potential) customers) did things right.
the answer depends on your belief in alturism in the world,
In German we have a saying. "Sechs. Setzen.". Ask someone what it means, if you care.
Altruism hasn't got anything to do with this issue. Go right back to philosophy class and this time, pay attention.
but it is well known that the fancier graphics game take the more of the cash, or generlizing it, the better produced game.
You are easily mislead, my friend. Fancier graphics don't mean better production, they just mean shinier packaging.
But if you payed attention reading this post, by now you should have understood that.