To be fair, I don't understand how EA does it either. I assumed that its sport titles keep it from ever having to build up any good will. The same reason most of the Internet doesn't have or show dislikes. Do you mean would or should? Because I'm sure many reasonable people expected that the Creation Club would not debut with DLC-level quest mods and content matching up with official DLCs. I understand not having quality content ready from the start but this stuff is barely worth downloading much less paying for.