i mean on the most superficial cynical level i know why. 1. Marketability 2. Brand Recognition 3. Fucking money but look at star trek, they rebooted in 2009 only to outright ignore the reboot with star trek: discovery. so creativley speaking what what was the point? i mean into darkness was just wrath of khan but with no context and dropped on its head. the 2009 reboot also got in the way of a new series called star trek: federation which actually had an interesting premise, and was poised to take the franchise in new directions. i also heard they're rebooting buffy the vampire slayer. this one is the most infuriating to me because this was an ongoing series in the middle of an arc. this reboot left season 12 a measley 4 issues to wrap everything up. by comparison season eight had a hefty 40 issue run. that's a direct attack on its own franchise. seriously what the fuck? i mean rebooting fallout woulda made sense because fuck all nobody knew about it before fallout 3 and bethesda had no interest in the fallout spirit or continuity. a reboot would've made perfect sense there because they'd have a solid foundation to build a new series on and i couldn't spend the rest of my life winging about continuity. so i suppose a reboot can make sense creatively if the three reason listed don't apply, particularly the first two hell there are franchises that reboot before they even start. look at red dead. redemption was a reboot of a franchise that had literally one entry in it. fucking why? why go out your way to say to whatever fans you may have "yeah that thing you loved doesnt count anymore" it immediatley leaves a bad taste in your mouth. right out of the gate. GTA just reboots without telling anyone. GTA III was a reboot that had a 7 entry run before GTA IV rebooted again. why? fucking dont ask me especially as each new continuity goes out of its way to have references to previous continuities. point is reboots are almost always a middle finger to the established fanbase. anyone else as annoyed by reboots or am i just being an asshole? it just seems to me that outright saying that the shit you loved growing up is no longer applicable to a franchise is both unneccesary and infuriating.