Maybe, honestly, no one here knows in detail what relation Pete and Todd really have, and how much their work is interlacing. However, as we know from Oblivion - see their developement diary, it is obvious that Pete is quite often present in their meetings. However, if Bethesda works like most bigger software and/or design companies out there, than they have probably monthly meetings or maybe even twice a month or every two weeks or something. To discuss the goals they set out for the individual teams, the concept artists, programmers/coders, animators etc. So their marketing department has probably a rather high influence on the design process as whole, but this depends on who's runing the whole show - Todd. At least as far as some parts of it goes, Pete might have a very high influence on the design process as whole!
It is not rare that your marketing guru will come to the (game) designers, and ask for stuff and changes that can be easier exploited with advertisment - what ever if it makes sense or not. Happend even to Fallout where they asked Tim for certain changes because they are easier to sell to the audience. But Tim basically told them (in a nice way), to fuck off. Considering Bethesda though, I would assume that Pete has quite a lot of say, at least in the early stages of the design process.
Sadly this joke is closer to the truth than I would like to admit ... why? Because I saw it happen first hand. People demanding bullshit stuff, for bullshit reasons.
It is not rare that your marketing guru will come to the (game) designers, and ask for stuff and changes that can be easier exploited with advertisment - what ever if it makes sense or not. Happend even to Fallout where they asked Tim for certain changes because they are easier to sell to the audience. But Tim basically told them (in a nice way), to fuck off. Considering Bethesda though, I would assume that Pete has quite a lot of say, at least in the early stages of the design process.
Sadly this joke is closer to the truth than I would like to admit ... why? Because I saw it happen first hand. People demanding bullshit stuff, for bullshit reasons.
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