Fallout 3 metro ads

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This ghoul has seen it all
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In case anyone was in doubt about whether or not Bethesda is throwing enough PR money at this title, never fear. Joystiq reports of a metro ad series.<blockquote>We contacted Fallout 3's PR people and they sent us several images of various ads found in the city's subway. We didn't receive any details about which stations these images were taken from, but we've placed all the pictures we got in the gallery below. <strike>So, residents of D.C., can you name the stations you've seen the ads in while going about your pre-Vault lives?</strike>

Update: Pete Hines, Fallout 3's product manager, wrote us to say the ads are currently only at the Metro Center station. He explains the company took over all the ad space there for the month, adding that DC residents will start seeing bus and bus shelter ads in the near future. The company plans to promote Fallout 3 in other US cities soon.</blockquote><center>
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Thanks Incognito.
 
I have to hand it to them, they know how to advertise their products, even though that means that marketing expenses will leave the game short of good animations, varying character voices etc....
 
I like the 'Prepare for the future' one. It slightly reminds me of Radiohead's subway campaign during OKC, where they advertised with titbits from 'Fitter Happier'. People hated it. While waiting for the metro, they were constantly confronted by messages à la 'Fitter, happier, more productive' and 'A pig, in a cage, on antibiotics'. Brilliant.

Bethesda of course does not ride the train of cynicism and irony.
 
Bethesda is throwing enough PR money
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PR offices usually have their yearly budgets so I guess their time to spend it has arrived. I know it may sound strange, but they have to spend it somewhere. Use it or lose it.
 
Wow. Is half their budget going to working on the game and the other half on PR ads?

I also wonder if any retards will get a terror scare like they did with the mooninites.
 
Jiggly McNerdington said:
This is the second thing I've sent in without getting brownie points for. I smell A CONSPIRACY!
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We credit whoever is first. Sometimes we get half a dozen news reports on the same subject, we can't very well credit everyone.
 
I seen one in a Blockbuster window on the way work the other day, I cant believe its almost here.

MrBumble said:
I'd gladly steal one...But I can't.
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Me too, the next time I'm drunk going home on a train.
 
If only beth's game designers were as zealous, talented and hard working as their marketing guys.
 
Thanks, Ausir. I really like those new images especially. Almost makes you feel like these Vaults are real.

Oh, I missed the floor piece above. That's really cool. Yeah, and in response to Pope Viper below, I've personally never seen such an ad campaign for a game, and certainly not such a quality one. (such as their prepareforthefuture website)
 
EnglishMuffin said:
Wow. Is half their budget going to working on the game and the other half on PR ads?
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Yes. PR money comes DIRECTLY from development money. Every dollar spent making a poster could have added 3 polygons to the sheriff! If they hadn't blown so much money at PAX it would have been isometric! We were 3 bobbleheads away from Van Buren!

That's not exactly how corporate money works.
 
Phancypants said:
Yes. PR money comes DIRECTLY from development money. Every dollar spent making a poster could have added 3 polygons to the sheriff! If they hadn't blown so much money at PAX it would have been isometric! We were 3 bobbleheads away from Van Buren!

That's not exactly how corporate money works.
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Uh-huh.

Regardless, a dollar spent on something can't be spent on anything else. That's...er...self-evident.
 
Phancypants said:
EnglishMuffin said:
Wow. Is half their budget going to working on the game and the other half on PR ads?
Click to expand...

Yes. PR money comes DIRECTLY from development money. Every dollar spent making a poster could have added 3 polygons to the sheriff! If they hadn't blown so much money at PAX it would have been isometric! We were 3 bobbleheads away from Van Buren!

That's not exactly how corporate money works.
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POLYGONS!? POLYGONS?

You're worried about polygons? Good God, graphics are not the end-all-be-all of games. Mechanics, AI, BUGS, solid gameplay is more important than POLYGONS!
 
Phancypants said:
EnglishMuffin said:
Wow. Is half their budget going to working on the game and the other half on PR ads?
Click to expand...

Yes. PR money comes DIRECTLY from development money. Every dollar spent making a poster could have added 3 polygons to the sheriff! If they hadn't blown so much money at PAX it would have been isometric! We were 3 bobbleheads away from Van Buren!

That's not exactly how corporate money works.
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How does corporate money work then, my love?
 
mandrake776 said:
FeelTheRads said:
VaultBoy looks like crap. And they're not even able to draw it correctly.
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What? Where's it drawn incorrectly?
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The face is really the only thing consistant with the past artist's style but I wouldn't go so far as to call this crap. I think it looks good, not as good as it could look but still good. What looks like crap is their animated videos, those have terrible animation, art which is glaringly different from past installments, and I personally don't like the new style in it.

I like the vault-boy ads but it really is absurd how much money Beth puts into marketing and we aren't even to having TV commericals yet. I'm sure this was quite expensive but I'm also sure that it is working quite well as viral marketing.
 
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