Seriously. WTF? Paying the publisher again for a second hand product? That they consider this is already a bad sign in my eyes. EA's 'Project $10' to Squeeze Used Game Buyers Buying it used? EA still wants you to pay up to the publisher. Along with piracy, another huge concern of game publishers these days is that they are missing out on the profits to be had from that sale of used games. While shifting more content to straight digital download sales is one option, EA devised a plan called "Project Ten Dollar" that hopes to squeeze 10 bucks from a gamer picking up an EA title second-hand. Heh, I hope that idea will never see the light.