Yes I do, but that doesn't have anything to do with it either. Dark Souls is an extremely popular game series, which most likely several people at Bethesda enjoy. References like this are made to pay tribute to something you enjoy and to make others who enjoy it smile when they see and recognize it. Often they're funny, so that even people who aren't huge fans might still get a chuckle out of it. And I guess a big part of it is also the juxtaposition between the two franchises or what have you, and how the designers make them work together. I wasn't particularly impressed with the latest Inida Jones movie, and I still got a chuckle out of the reference in New Vegas for example.
Do you honestly expect only to find references to things you love? How would that even work?