Ar.Pi said:So what exactly did they do for Fallout to boost the hype? (except stupid interviews and childish narration?).
Big exclusive preview sessions where the journalists are well-taken care of, effective use of exclusive previews for magazines, revealing photoshopped screenshots to build up the look before going for videos, and - of course - the ridiculously large stands at GC and PAX. Oh, and all the goodies.