real marketing should include releasing a gameplay demo that doesn't completely suck, prior to "finishing" the game or at least a few gameplay videos that aren't completely staged and scripted.
Games that are going to be good, should be able to withstand open beta testing without creating massive negative feedback from the gaming public.
I've been convinced for some time now that Bethesda doesn't release betas/demos/vids for the fans to try out because either:
they are so stuck up that they think we have no good suggestions/changes to offer.
(which they have no right to be, considering the experience of their staff)
or because they know the game isn't what they're saying it is and they don't want to generate a huge mass of pre-release negativity on the web to counter their aggressive overhyping.
So far all they are doing is hyping (read: lying)and concealing.
That's not marketing.
BTW, the clock looks cool, but I'd rather it had a stamped metal case and a power cord on it, instead of being a cheap battery powered clock in a plastic pipboy shaped case with decals on it.