A party of art-lovers walk into a museum. Coincidentally, this museum is called "Fallout".
The observers watch them walk in, while they eat their fried chicken leaning against the hood of their Ford mustangs. Three hours pass, the entire group leaves the museum absolutely shocked, crying, and touched.
The observers are absolutely amazed, and walk up to the so called now "Fallout fans" and ask them - wow, what is so amazing that you all walked out in tears? The fans so hopelessly entranced in the beauty can only point towards the museum.
The observers casually walk over to the museum, but are stopped at the gate by a guard, demanding a $60.00 fee to enter.
Carefully looking at the outside of the museum, they cannot tell what the general appeal is. The building looks all worn down, old, and as if it would collapse at any moment. Aesthetically, it is a very ugly building. Thinking to themselves, well if the building is so ugly outside, and the price for the entry is so high, there must be some very bad art inside of this museum. They simply shrug and get into the mustangs and drive home.
The next day, the group return to the same casual spot, and see a second museum called Fallout II. The same group of fans from the previous museum, once again walk into an apparently absolutely ugly building, only to return outside several hours later, holding themselves.
The observers this time, a little more curious begin to ask the person in the ticket booth exactly what they display within this museum. He says that one cannot be told what Fallout is, they must experience it for themselves. The observers look between themselves and try to compile enough money to pay for the tickets into the museum, and when they enter; they only see blank walls. There is no art at all in here, they only see bare walls. They get slightly angered and leave the museum, feeling cheated - thinking those pesky Fallout 'fans' simply conned them out of their money.
Then, one of the observers has a great idea. Todd says to the rest, hey guys; they conned us out of our money, by pretending to like an absolutely bare museum. What if we opened our own "Fallout" museum and did the same. We could advertise it even better than they did, and we could attract a whole bunch of people. No refunds!
The group cheered in agreement, and the next day; they began construction of the museum "Fallout III".
Now, the Fallout fans had returned once again and were overlooking the construction of this new museum. Several of them immediately began to shout in anger. "How dare they try to mimic the beauty that is Fallout? Have they no shame?" While others tried to talk rationally with the creators of the new museum.
The leader comes up to the construction manager and says: "Hey, what are you doing here, fellow?"
"Oh, we're building Fallout 3." He says. "It's going to be something absolutely revolutionary, a Fallout the likes of which you have never seen before."
The Fallout group, now obviously disillusioned, returns to the first and second museums, only to realize that they have gone out of business and closed down. Disappointed, they return home and await the construction of the new, third museum.
Several months pass, and the third museum opens up for business. They return, and pay their fees, and enter. Walking inside, they see four plainly painted white walls, with no art at all.
"What is this debauchery?" They exclaim. "What exactly are you running here?"
The group becomes very angry that the founders of this third museum would completely mock the art style of the first two.
Smiling, the leader of the observer group approaches the leader of the Fallout group. "You have tricked us once before with your bare walls in Fallout 1 and Fallout 2, but now we have pulled the cloak over your faces."
Then, the leader says to the other one; "You fool, you understand nothing. The four plain walls in the first museums are only the waiting room. There was a door right there, waiting for you to open it. If only you had looked at it with a wider perspective and seen beyond the ugly building and empty walls, would you have found the great artworks that lay within."
With that, the entire group leaves the building.
It begins to rain, and a large line forms around the Fallout 3 museum. Todd tries to comfort the leader, but now they are completely ashamed. Deciding not to swallow their shame, they took an aggressive stance. Using the money that the museum was generating, the observer group began paying off people and advertising madly. They posted up amazing claims everywhere they could, in the newspaper, in buses, in trains, on tv, on the radio.
They spent their entire fortune trying to convince the world that their museum contained something more than four plain white painted bare walls. In the end, they all ended up poor, ashamed, and angry.
And they leaned against their mustangs once more, and watched the group of Fallout fans, dig through the ruins of their bankrupt museums.
