I don't really see anything wrong with a trailer making things look cool. Fallout New Vegas' trailer had plenty of action, explosions, guns, and an "epic moment" at the end with the explosion and slow-mo walking. I thought this trailer was cool for what it was. Wasn't supposed to be some super serious in depth look at the game.
I didn't particularly care for that trailer either but the difference between the two is that the FNV one was gameplay, not liveaction+CGI bullshit. The FNV showed off standard gameplay, not "oh look at his swagger!" and the end of the trailer? Where The Courier walks away from an explosion without looking back? I found that to be very cringe'y.
Look at the tailer and how Cpt Cool McDude-Bro has a swagger. He ain't just walking around like 'a person' would. He's puffing himself up and swinging his shoulders around and struts along like he fucking owns the place.
If he'd just walk around like, oh I dunno, a person fresh out of a secure life who's stepped into the horrors of an alien world he used to call his home that now wants to kill him, yknow, more cautious with his step? More careful with how he looks around? Maybe getting the fuck out of the way when a squad of super mutants appear? It'd be a lot better.
But the way he walks around, the way he shoots the radroach, the way he engages the super mutants and the damn power armor (I'm getting real sick of space armors) bit at the end to top it all off makes it all come across as pathetic to me. Bethesda's trying way too hard to make him "cool" and he just ends up looking like a tool.
The Courier was limited by the plastic engine so if anything he came across as a cold-blooded psychopath the way he was pretty much expressionless when you saw his face as he shot a weapon. But the only time I could think of where they tried to make him look cool was the walk away from explosion bit. And like I said, I found that cringe'y. Most of the time he just looked like 'some guy' would.
This trailer isn't showing much at all about what Fallout 4 will be about or what Fallout is.
FNV's didn't do that a whole lot either, it showed off some factions that the courier gunned down and some locations but that was pretty much it.
Neither is really good for an official "hey, here's why you should buy this game"-trailer.
But as bad as FNV's was, this one is worse. Doesn't excuse the FNV one, but FNV's bad trailer doesn't invalidate the criticism of this one.
Then again, Bethesda was in charge of the marketing for FNV, so... I don't really want to pile more shit on Bethesda than I have to but... Were they responsible for the trailer for FNV? Cause if so, well... Then the bad FNV trailer that was just a gunfest was yet again Bethesda's marketing decision. If not, then Obsidian is definitely to blame and we should hold them accountable for it as they should be better than that.
I have no idea though. Chances are it was Bethesda's decision as they are the publisher and so they handle the marketing. Trailers are part of the marketing. But the ones who had to put together a trailer was likely Obsidian as they were the ones working on the project closely.
Maybe both are?
Whatever, shitty trailers are shitty. Whatever happened to advertising what the 'actual game' is going to be about?